Trade ordering for food suppliers. Your customers order before the cut‑off. You load the van.
Orders at 11 pm.
By text, voicemail and email, after the van’s already planned.
Before the cut‑off.
With Caseday your customers order on their own ordering site, by your cut‑off.
One list. Right first time.
Every order for the delivery day, with the right prices, ready to approve, pick and load.
On the van by 6.
Picked, loaded and on the road before the sun’s up.
Orders from everywhere. One list.
Every order lands in one place, with the right prices, for the right day. Nothing written on the back of a delivery note.
Before: orders by text, phone, email and sticky note
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2 cs duck breast + 1 whole chicken for Thurs pls 👍
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“It’s Sam from The Crown, same as last week but double the sausages.”
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Order for Thursday
Hi, order attached as usual. Thanks!thursday-order.xlsx
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Fenwick’s: no eggs this week
After: one list for the delivery day
Delivery day Thursday 12 Nov
4 customers · 37 cases · 212.4 kg
| Customer | Cases | Kg | Status |
|---|---|---|---|
| Marsh Lane Farm Shop | 9 | 48.6 | Approved |
| The Crown | 12 | 71.2 | Approved |
| Riverside Café | 6 | 30.4 | Approved |
| Fenwick’s | 10 | 62.2 | Approved |
Illustration: the customers and orders are made-up examples.
How it works
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Set up your shop
Add your products by the case or by the kilo, your delivery days and your cut-off times. Give each customer their own prices.
Products
- Duck breastCase of 10
- Whole chickenPer kg · about 1.8 kg
- Pork sausagesCase of 60
Delivery days
TueWedThuFriSat
Cut-off: 4 pm the day before
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Invite your customers
They get a link, set a password and order from their phone. They see their prices, their delivery day and how long until the cut-off.
Holt Farm Meats
Your delivery: Thursday
Cut-off in 3 h 12 min
Order your usual- Duck breast 2 cs
- Whole chicken ~5.4 kg
- Pork sausages 1 cs
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Approve, pick and load
Orders come in as a list for each delivery day. Approve them, print the pick list, load the van.
Thursday · 3 orders
- The CrownApproved
- Marsh LaneApproved
- Riverside CaféApprove
Built for the food trade.
Cases and kilos, cut-offs and delivery days. Not generic wholesale.
For your customers
Order your usual
One tap, from their recent orders.
Standing orders
Every Tue and Fri, placed automatically, still editable.
Cut-off countdown
They always know how long they have left to order.
By the case or by the kilo
Per-kg items show an estimate; you invoice the actual weight.
Christmas and seasonal pre-booking
Turkeys, hampers and seasonal lines booked well ahead.
Report a problem with a photo
A damaged case or a short delivery, reported with a picture.
Dish costing for chefs
Cost per portion at their own prices.
Head office and branches
Budgets per site; head office approves.
For you
Customer price lists
Standard, group or per customer, set in advance from a date.
Exclusive products
Show some lines only to the customers you choose.
Smart approval
Flags a first order, a huge quantity or a new product; small regular orders can approve themselves.
Delivery-day list and pick list
One list per delivery day, and a pick list to load from.
Expected orders
What’s booked, plus what your regulars usually order.
Price change letters
Each customer gets their own new prices.
Invoices with actual weights
Per-kg lines are ordered as an estimate and invoiced on what you actually packed.
Reports and spreadsheet export
Sales by customer, product and day, ready for a spreadsheet.
Works the way you do.
Your customers can still phone.
You add their order in a few seconds.
Nothing to install or connect.
It works on its own, and everything exports to a spreadsheet.
Your name, your customers.
It’s your ordering site, not a marketplace. Your prices are never shown to anyone else.
Start yourself.
No sales call and no demo needed. Set it up at your own pace.
Founding suppliers
Help us build it. Keep the founding price.
We’re building Caseday with a small group of UK food suppliers. Founding suppliers use it free while we build it, help shape it, and keep a founding price for life.
- Free while we build it
- Your say in what we build next
- A founding price for life, no set-up fee
Get early access
Tell us a little about your business. We’ll be in touch within two working days to show you what we’re building and hear how you take orders now.
Prefer email? Write to hello@loudwren.co.uk.
Thanks.
We’ll be in touch within two working days.
Questions
Is Caseday ready?
Not yet. Caseday is in development, and founding suppliers get access first.
What will it cost?
We’re setting the price with our founding suppliers. It will be one simple monthly price, with no contract, and founding suppliers pay no set-up fee. Founding suppliers use Caseday free while we build it, and keep a founding price for life.
Do my customers need an app?
No. Caseday works in the browser on their phone, tablet or computer, and they can add it to their home screen if they like.
Can customers still phone or text?
Yes. When a customer phones or texts, you add their order in a few seconds, and it goes on the same list as everything else.
Do I need accounting software?
No. Caseday works on its own, and you can export orders and reports to a spreadsheet. Links to accounting tools may come later.
Where is my data kept?
On servers in the UK and EU. We never share or sell your data, or your customers’ data.
Who’s behind Caseday?
Loudwren, a UK software studio.