Privacy notice
Last updated: 8 November 2026
This notice explains what happens to the details you send us through the Caseday early-access form, under UK data protection law (UK GDPR and the Data Protection Act 2018).
Who we are
Caseday is a product of Loudwren. The data controller is Luis Paiva, trading as Loudwren (contact: hello@loudwren.co.uk).
Contact: hello@loudwren.co.uk
What we collect
- From the form: your name, business name, email address, phone number (if you give it), what you sell, roughly how many trade customers you have, how orders reach you now, and anything you write in the message box.
- Your IP address, used only to stop the form being abused (no more than 5 sign-ups per hour from one connection). It is kept for up to one hour and then deleted automatically.
We don’t use cookies, advertising or tracking on this site.
Why we use it
To contact you about Caseday: to arrange early access, ask how you take orders now, and keep you updated as we build it. We use it because you asked us to by sending the form (your consent). You can withdraw your consent at any time by emailing us; it doesn’t affect anything we did before.
We never sell your details or share them for anyone else’s marketing.
Where it is kept
- Cloudflare runs this website and receives the form when you send it.
- ntfy (ntfy.sh), a notification service, passes your sign-up to our phone and our office system. It holds the message for up to 12 hours.
- Our own records: our email and our customer records (the Loudwren Desk, kept on our own computer and backed up).
This page loads the Motion animation library from jsDelivr, a public code delivery network. Like any website, it sees your IP address when your browser fetches the file. No form details are sent to it.
How long we keep it
Until Caseday launches, plus 12 months. If you become a customer, we keep your details for as long as you use Caseday and as the law requires afterwards (for example, invoices for 6 years). If you ask us to delete your details sooner, we will.
Your rights
You can ask us to see the details we hold about you, correct them, delete them, or stop using them, and you can ask for a copy to take elsewhere. Email hello@loudwren.co.uk and we’ll reply within one month.
If you’re unhappy with how we’ve handled your details, please tell us first. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.